Associate Director, Marketing and Communications

Position Title: Associate Director, Marketing and Communications

DEPARTMENT: Engagement

REPORTS TO: Vice President, Engagement

SALARY RANGE: $82,297.87 to $95,465.52

Reporting to the Vice President, Engagement, the Associate Director, Marketing & Communications is responsible for developing and implementing a best-in-class marketing and communication plan that promotes, enhances and protects RCHF’s brand reputation. This is a hands-on role that supports all areas of the Foundation, ensuring that communications are consistent and provides oversight of communications for fundraising campaigns, projects and events. This position is also responsible for leading a digital acquisition strategy to attract and retain new donors.

ABOUT ROYAL COLUMBIAN HOSPITAL

Royal Columbian provides the highest level of care to the most critically ill and injured from throughout the region and province. We are a provincial referral centre for cardiac care, trauma, neurosciences, high-risk maternity, neonatal intensive care, and mental health. No other hospital in the province provides this level of care, or offers all these services, on one site or in such high volumes.
Right now, Royal Columbian is undergoing a $1.49 billion multi-year, multi-phase redevelopment that will create a world-class critical care hospital. The “crown jewel” of this project is the Jim Pattison Acute Care Tower, scheduled to open in 2025.

ABOUT THE FOUNDATION

Royal Columbian Hospital Foundation (RCHF) is an independent charitable organization that raises millions of dollars each year to fund major projects, priority equipment needs, facility enhancements, research, education and innovation at RCH.
Supported by thousands of individuals, businesses, community groups and foundations, RCHF strives to achieve its vision to inspire giving and grow funding so that patients have access to the best in health care at Royal Columbian Hospital.

KEY AREAS OF INVOLEMENT:

• • Create and execute innovative marketing and public relations strategies, including both traditional and social media, to guide the foundation’s leadership in cultivating and enhancing relationships with the organization’s key audiences which include donors, key stakeholders, community leaders and partners, the media and the general public.
  • Lead the development and cultivation of a proactive Government Relations portfolio (identifying key stakeholders, building relationships, submitting grants)
    Assists in developing strategic marketing plans to support the organization’s mission, goals and objectives, including positioning, and market and competitive analysis.
  • Lead and oversee the organization’s website development (design and content), online and social media initiatives; monitor analytics and usage;
  • Oversee all aspects of public relations, including media relations and community relations.
  • Plan and execute media campaigns and advertising buys. Ensure consistency of key messages and brand identity. Track return on investment of media buys; Manage the foundation’s brand across all internal departments to ensure continuity.
  • Write, edit, and approve specific communication pieces including fundraising campaigns, donor proposals, donor impact reports, media releases and speeches and talking points
  • Lead, develop and execute the Foundation’s magazine and annual report from concept to distribution
  • Develop and manage strong partnerships with key media contacts and manage and act as organization’s spokesperson in conjunction with the President & CEO.
  • Plan, coordinate and prepare advertising and promotional materials in-house or with an agency
  • Assist in developing, implementing, and evaluating integrated annual strategic marketing and communications plans to advance RCHF’s brand identity; broaden awareness of its programs and priorities; increase the visibility of its programs across key stakeholder audiences
  • Oversee interior and exterior installations, including branding in-house and beautification projects
  • Manage the day-to-day work of the Marketing & Communications team and provide supervision to Marcom staff
  • Proactively track expenses against annual budgets
  • Perform other duties as required by the organization

QUALIFICATIONS

University degree with five years minimum experience or an equivalent combination of education and experience in marketing and communications, public relations, and donor engagement. Specific knowledge relating to marketing and communications in a healthcare environment or non-profit environment are assets.

PROFESSIONAL/TECHNICAL CAPABILITIES

• • Outstanding written and verbal communication skills
  • Exceptional organizational skills and attention to detail
  • An understanding of and appreciation for the donor-centered approach to fundraising.
  • An ability to balance the execution of short-term tasks with long-term goals
  • An excellent “customer service” attitude
  • Proven ability to multi-task in a busy environment, to work well under pressure, and to prioritize tasks appropriately while meeting time-sensitive demands
  • Proficient in MS Office, content management systems and web analytics programs
  • Physical ability to perform the duties of the position
  • Willingness and ability to work evenings and weekends, as required

COMPETENCIES:

• • Ability to navigate ambiguity and comfortably operate in it
  • Actively seek opportunities and challenges for personal learning, character building and growth
  • Model qualities such as honesty, integrity, resilience, and confidence
  • Listen well and encourage open exchange of information and ideas
  • Demonstrate business acumen by efficiently and effectively identifying and managing human, financial and information resources
  • Create connections, trust and shared meaning with individuals and groups
  • Think analytically and conceptually – question and challenge the status quo to identify issues and solve problems

BENEFITS

• • A comprehensive benefits package which includes extended health, dental, insurance, and health spending account
  • Wellness spending account to support healthy lifestyle
  • Municipal Pension Plan (MPP)
  • Generous Professional Development Program to develop employees through educational programs, professional designations, conferences, and other learning activities
  • Generous vacation policy where all team members start at 20 days of vacation per year (prorated based on the start day for the first year)
  • A collaborative and supportive working environment

RCHF is an equal opportunity employer committed to hiring on the basis of merit. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.

RCHF celebrates diversity and is committed to creating an inclusive environment. Through a rich diversity of skills, knowledge, backgrounds and experience, we are better able to serve our community. We encourage all qualified individuals to apply.

To apply, please send your cover letter and resume via email to:

career@rchfoundation.com